In your attempt to find the best email marketing software, it is important for you to become aware of the different features that make such software an effective one. This software is proven to be a huge help in terms of ensuring that you promote your business through email marketing in the most effective manner possible. However, you have to make sure that you purchase that software which is composed of great features that simplify the task of marketing your business through emails. The following are some of the essential features of the software:
1. A feature that allows the email marketing software to send invoices through email. This feature is extremely useful for you if you want to steer clear of the hassles linked to the process of physically mailing payment invoices to your customers. Because of the ability of your chosen software to issue invoices through email, you can expect to enjoy an effective billing distribution system which is capable of sending out statement of accounts to your clients automatically. The good thing about this is that there are programs that allow you to customize how your invoices will look. This allows you to create invoices that will continue to entice your customers. The good thing about this feature is that you will no longer need to pay for postage fees and expenses for manual labor and paper.
2. Mass Email Sending Feature. This is something that you should look for in email marketing software as this helps your reach a huge number of people. What you need to do to take advantage of this specific feature is to start arranging your email contacts in groups. The groups can be created based on your contact’s interests and preferences. Once your contacts are arranged in groups, then you can start sending out separate emails per group. This will allow you to save a substantial amount of time as you no longer need to click dozens of recipients when sending out the emails. Just make sure that you send out messages to recipients who have opted in to receive these to ensure that your messages will not be branded as spam.
3. Auto Update Feature. This specific feature is proven to be useful in terms of managing requests related to the addition or removal of certain customers from a specific mail list automatically. Most software that are installed with this feature allow you to recognize certain keywords that contain messages like subscribe or remove and this is useful if you want to easily formulate the decision to either flag a specific email address or not for addition or removal on your mailing list.
4. Comprehensive Messaging Feature. This is a feature in email marketing software that helps you create your messages in the most impressive manner possible. Impressing your customers can be made possible by using the feature to attach photos, codes and hyperlinks to your email messages to make them even more endearing and presentable.