Archive | July 24, 2017

Advanced Smart Bounce Processing In Interspire Email Marketer

Interspire Email marketer is one of the most popular automatic Email marketing software available in the market. By using this software, we can send emails to our clients inbox for the promotion of our business. The first process in Email marketing is to get mail lists of the customers. Mail lists are available from various sources but always choose that group of people who will be beneficial for us. After obtaining mailing list using a Email marketing software will always be beneficial as its more efficient and saves time. Bouncing of emails is an important problem we have to face when doing Email marketing

Bounce processing is the process by which invalid mail ids are identified and then removed. If a mail not got delivered it will bounce back to the sender or the bouncing email address. there are many reasons for such as the mail id may be invalid, the users inbox may be full or the mail server is down during sending. As the contact is in the mailing list the mail will be send to that id again and again so there is a chance that our server is black listed. For this reason, advanced bounce processing is there. Here the undelivered mail id is not deleted but stored in a different section. Next time when the mail are send it will not be send to the that undelivered number.

Whenever you are starting an email campaigning or using auto responders always make a separate mail id in which you can store the bounced back mails. These are later deleted manually or by application. There is an option of setting bounce mail id so that it will be easy to check later.

The application here first checks all bounced mails there are types of bounces such as hard bounce, soft bounce and a unrecognized bounce. There are certain rules by which the application decides which type of bounce is it.
1. A soft bounce is a temporary one such as the mail account if full
2. A hard bounce is permanent like this Email id doesnt exist

If a bounce is identified as a soft bounce, the application will not take any action unless it is bounced back at least 5 times. If the mail is bounced back 5 times, it will be that mail Id will be removed from the mailing list and will not send any mail to that mail Id again.

If a hard bounce I detected it is stored in a different location else there is a chance that that mail Id is re added

The application checks the inbox thoroughly and all the bounced back mails are deleted. This application is a great help for those having many lists and a same bounce account.