When it comes to writing a killer follow up email sequence the first thing you need to focus on is the subject line. This is where the rubber meets the road.
This is the first thing your reader will see before opening your e-mail. As a result of this getting the subject line right is of the utmost importance.
The subject line is your e-mails headline and it needs to hit all the right notes to ensure that your e-mail gets opened. If your e-mail has a poor subject line it will be dead on arrival.
For this reason you need to make the subject line, relevant, provocative, punchy and meaningful. When it comes to subject lines negative statements such as “Bad news” can have far higher open rates over that of positive statements.
With that said you need to be able to tie it all together in the body of your e-mail. In other words connect the dots. This leads me to the next point that is equally important.
Now that your follow up e-mail has been opened you need to get the headline right. Your headline is what will get your e-mail read. The headline needs to relate to the subject line.
In addition the headline needs to be detailed. We all know that the subject line can be limited. The headline of your e-mail will help you to expand on what you put in the subject line.
Being detailed displays to the reader that you know what you are talking about and it ought to entice them to read more.
Now that you have covered the subject line and headline you will move to the opening paragraph.
You have done a good job of getting your e-mail opened and have encouraged your subscriber to read more with a good headline. The opening paragraph is where you will quickly connect the dots.
At this point you do not want to lose your reader; you want to engage them further. The golden rule here is to never bore your subscriber with a meaningless opening paragraph.
The point is keep the content of your e-mail focused and relevant. It’s time to create vivid pictures in the minds of your readers by providing them with the benefits and related features that will help them logically take the course of action you wish them to take.
This leads me to a few key points. One is to avoid adding elements to your e-mail that will detract from your message.
Your message is critical and it needs to be clear and concise. Call to action, to put this simply ask your subscribers to take action however provide them with the key benefits so that taking that action is a no brainer.