Archive | March 31, 2017

Legal Services Email Marketing Plan

You run a law firm (LLP) in partnership with other lawyers, specializing in bankruptcy law. The current trend of recession has seen a surge in business for your industry and you need to capitalize on this opportunity to grow your business and build lifelong clients.

This strategy aims to advice you on how to position yourself as the expert and considerate go-to-lawyer for people facing the financially toughest period of their lives.

Who is your customer?

Your customers are those facing the toughest financial situations of their lives. They may have been close to bankruptcy before but are particularly affected by the current situation of global recession. They might be facing foreclosure on their homes, long term unemployment and a completely ruined credit record, among other things.

What is the best thing you can do for that customer?

Going bankrupt is an embarrassing situation to find oneself in. Even people who are otherwise careful with money may be hard hit during a slowdown or because they invested primarily in the crashed stock market. As a lawyer you obviously have to help them file their bankruptcy claims and salvage whatever they can financially. But to gain an edge over competition, you need to be considerate of the emotional stress that bankruptcy can bring on.

How are you going to do it?

Purchase email lists and create a database of people close to bankruptcy as indicated by multiple prolonged failures to pay their home mortgages and credit card bills, etc. Publish fortnightly or monthly newsletters talking about governmental policies regarding bankruptcy and what a potential prospect needs to do to file for bankruptcy.

In order to convert your client into a lifelong one you should also provide a five year “financial rehabilitation plan” that not only allows you to maintain ties but also get additional business through positive word of mouth.

Dont forget to say thank you

Every member of the database who opts in to the newsletter gets a thank you email that also includes a few survey questions:

Have they or anyone they personally know been close to a situation of bankruptcy?

What are their greatest fears surrounding bankruptcy?

Are they aware of the procedure for filing for bankruptcy and to what degree?

Where did they hear about you? When to communicate with your members?

Send out periodical newsletters in order to remain the top of mind “expert” in your area of operations.

How do you measure success?

Conduct a wide scale survey of all past clients to judge their level of satisfaction with your service.

Build Build Build, Keep track of how many new clients you gather through your direct marketing efforts. To gauge business growth across like periods compare factors like number of clients, per client billings and total turnover.

Five New Features Of Hardware Industry Development

Internationalization of domestic competition will be the new features of the development of China’s hardware industry in the next few years. China’s hardware industry under the leadership of professional exhibitions will display the characteristics of China’s hardware industry development.

1 The polarization of companies will be further aggravated.

It is understood that the next few years will be the high-speed shock of hardware industry, which led to the current polarization of the metal kitchen to expand. It is expected that not so much hardware business can truly survive in the market in the next few years. However, this high-speed shock will have a tremendous opportunity to the hardware industry. The result will make the market more rational.

2 There are active capital operation within the industry and significantly strengthened cooperation between enterprises.

In the global competitive environment, in order to obtain a favorable competitive position and enhance competitiveness, industrial capital is another theme to run the industry. From the capital point of view, the main feature of the current expansion is the increase of capital. From the point of view of competition, the cooperation on sharing resources between enterprises is increasing.

3 The status of China as a global hub for hardware manufacturing is further strengthened.

With China’s integration into the global economic environment and the acceleration of the rapid rise of China’s economic strength, China has become the world’s most dynamic economic regions. Mold industry expert Luo Baihui believes that China’s improved economic facilities, mature industries, lower labor costs, have become the comparative advantages of a global manufacturing center of hardware. The distinctive characteristic of the development of hardware manufacturing is export-oriented.

4 Price-based competitions in the market will be shifted to high-quality, high-tech products.

As competitions become fiercer, the profit margins of various stages of the hardware industrial chain were compressed. More and more companies recognize that price competition alone can not build core competencies and it is not the direction of long-term development. They start to explore a new path of development. Many hardware companies increase the technical input to the development of new products with high technological content. Product differentiation will be the long-term plan for the development of companies to seek new market demands, create new economic growth point (such as small household appliances and access to other similar industries), in order to achieve sustainable development.

5 The integration of domestic and foreign enterprises is further accelerated.

Domestic hardware companies in order to improve their strength and expand the international market more quickly will use various means to accelerate the integration with foreign enterprises to improve product quality and enhance competitiveness.

New Pricing Technology Makes Car Insurance Cheaper

Over the years, the technology used to calculate car insurance premiums has changed dramatically. Actuaries used to figure out premium levels by hand using books of statistical data. Later, adding machines and early computers ground through the numbers. More recently, online forms were invented which allowed you to get a quote online.

After all that time grinding things out, what most insurers and consumers wanted was speed. As a result, the current model for most traditional or mainline insurance companies in Australia consists of just a few questions. With these tiny points of data, a quote is generated based on aggregated consumer averages.

The result is a fast quote, but not a very accurate one. Most people dont notice that they are being treated as averages. They simply pay the quoted amount and pay rate increases even if they are accident free. However, you dont have to settle for this outdated and inaccurate system any more.

While most insurers havent gotten there yet, there are a few car insurance companies that have been pioneering a new way of calculating premiums. This new pricing methodology is based around creating highly detailed risk profiles of potential customers. This allows a calculation of premium that can truly separate high-risk from low risk customers.

There are several winning elements to this methodology. However, for consumers like you, the main benefit is often lower prices. If you are a good driver with a limited number of claims, you can really make home some substantial savings by switching to a company using this in-depth modelling framework to calculate rates for insurance cover.

It can feel a bit strange, especially after years of living with the old speed-is-everything system. Thats not to imply that this method isnt fast, mind you. It simply asks several additional questions about parking locations, length of commute to work, and so on.

As one of the early adopters, you stand to benefit the most. While your friends potter along with outdated insurance policies with off-the-rack premiums, you can have a custom tailored premium that only charges for the real risk you face as a driver and customer. Youll be able to quit subsidizing the behaviours of others through blanket premiums, and get to enjoy the fruits of your own careful behaviour on the road.

This is especially true if you really arent an “average” driver. If you only drive a few days a week, work from home and dont use your car regularly, or are retired and dont drive long distances, you have a dramatically different risk profile than most Australians. Yet you have been paying “average” rates for years, since the old method never inquired about your true habits.

Even if youre not a fan of the new and different, this is a new technology youll want to embrace. The new technology behind this quoting system isnt all flash and sparkle. It truly represents a way to make insurance premiums cheaper for you through more accurate pricing of your insurance cover based on your real risk profile.