Archive | March 4, 2017

Why Multimedia Is Important in Online Marketing

If we had to pick one word to describe today’s online experience, “dynamic” might be a good choice. Whereas the early days of the web featured mostly static pages with lots of text and not much else, the sites you see now are bursting with information of all kinds, with a lot of two-way interaction and audience engagement and activities. The advent of multimedia, of course, has played a huge and important role in this evolution.

As broadband speeds have become faster and media quality has improved, things like images, video, and even live streaming have become not only possible, but commonplace and easy to access. Given that multimedia is everywhere nowadays, intelligent marketers understand the need for incorporating a fair amount of multimedia into online marketing strategies.

Even the smallest businesses with the simplest goals can benefit from including multimedia as part of their campaigns, and doing so can open you up to a whole new level of engaging with potential customers.

Video, for example, used to be only for a select few. It was expensive to make, difficult to maintain quality, and many people did not have the bandwidth or the necessary hardware specs to view videos on the web. Now, of course, just about every smartphone has a halfway decent camcorder, and most can directly upload videos to YouTube, many in high definition. This means that even the smallest business owners can start making interesting videos for an interested audience, with very little investment and almost no required technical knowledge.

In addition, failing to take advantage of multimedia can have consequences. Given that it’s so accessible to so many now, failing to jump on the bandwagon can mean a site and a marketing campaign that comes across as boring, stale, and out-of-date. Multimedia adds a level of excitement that will interest visitors, and it will make marketing more interesting for you, as well. Being able to connect with your audience in every way possible is a great feeling, and will come across well as you’re sending your message out to your target demographic.

In short, the sooner you can get started with multimedia, the better it will be for your business and growth. How much multimedia have you included so far as part of your online marketing campaigns? Have you noticed a difference in how people respond to you as you have ramped up your multimedia efforts?

Computer Troubleshooting – Hardware Re-seating Magic

List of computer problem that can be fixed with just re-seating the hardware:

1. RAM error. CPU box making RAM error sound like, long repeating beeps. Symptoms: a. CPU box is making RAM error beep sound. Solution: a.Turn off the computer. b.Unplug power cord. c.Open CPU side panel. d.Locate RAM. e.Remove RAM. f.Reinstall RAM. g.Close CPU box. h.Start computer and hopefully error is fixed.

2. Video card error (GPU). Symptoms: a. CPU box is making video card error beep sound. 1 long then 2 short beeps. b. No video display, monitor shows -no signal- message.

Solution: a.Turn off the computer. b.Unplug power cord. c.Open CPU side panel. d.Locate video card. e.Remove video card. Make sure that all screws and notches are properly detached/removed. f.Reinstall video card. Make sure that all screws and notches are properly connected. g.Close CPU box. h.Start computer and hopefully error is fixed.

3. Primary hard drive missing error. Symptoms: a.Computer will POST but stop because there is no primary hard drive where operating system is installed. Solution: a.Turn off the computer. b.Unplug power cord. c.Open CPU side panel. d.Locate hard drive. e.Remove IDE/SATA cable. f.Re-attached IDE/SATA cable. g.Remove its power supply. h.Re-attach its power supply. i.Close CPU box. j.Start computer and hopefully error is fixed.

4. CPU error. Symptoms: a. CPU box is making continuous hi-lo beeps b. No display c. No POST.

Problem causes: a.CPU is overheating. b.CPU fan is clogged by dust. c.CPU fan has stopped or defective.

Solution: a.Turn off the computer. b.Unplug power cord. c.Open CPU side panel. d.Locate CPU. e.Remove CPU heat sink and fan. Inspect the CPU for any sign of burnt. f.Clean CPU heat sink. Make sure to remove all dusts sticking to the heat sink. g.Clean CPU fan. h.Re-seat or reinstall the heat sink

Additional Information for troubleshooting computer beep codes:

1. Start the computer to hear the error beep code. 2. Listen to the error beep code carefully. Error codes are mostly a combination of short and long beep code. Make sure that you have it correctly to be sure you’re troubleshooting properly. You may need to restart the computer several times to make sure of the error code.

3. Remember the error code or write it down for easy reference.

4. Go to the internet and search for the error code. Error codes differ from BIOS maker. It is also very important to know your BIOS manufacturer, this is not the same as the motherboard maker.

Error beep code encyclopedia: Computer Hope and windows driver reference: Windows Drivers

How To Use Robots To Increase Website Indexability

What is website indexability? In a nutshell, indexability means the efficiency in how Internet search engine robots, spiders, crawlers, worms, and/or ants are able to read the web pages for a website and determine their rank in the list of search results that they return to a user. One way to do this is with the addition of a robots.txt file. Add the file to the root of the website to instruct an SEO (Search Engine Optimization) robot which pages to index. This will make sure that only the most relevant pages are indexed.

Not all SEO robots will read a robots.txt file. Most malware crawlers will unfortunately ignore it as their purpose is malicious. They do not care if they are only allowed access to certain pages. The main purpose of the robots.txt file is to tell friendly SEO crawlers which pages they should ignore while indexing the site. This is helpful in the case of an infinite domain space. An example of an infinite domain namespace might be one where users upload files into an online document repository. These documents are considered to be media and not content so the webmaster should add a line to the robots.txt file to disallow access to the root URL for this document repository. The more results returned from a site with the same URL will often degrade the result ranking of a page.

Test pages are another example of parts of a website that should be passed over. Also any content not meant for visitors. This could include web pages that have been added to the site in order to calibrate the appearance of the pages but are not ready to be shared. Pages that can’t be accessed directly by a user conducting a search undermines the credibility of the results and will thus begin to degrade the page ranking.

In order to increase website indexability, the robots.txt file can also be used to provide instructions to specific SEO robots. Different algorithms are used by the search engines to index web pages. For example, one set of pages may need to be restricted for one search engine while allowing access to another. Lines can be added to the robots.txt file that gives specific instructions by including the name of certain search engines such as Google, Yahoo!, and Bing. This could actually be very important in determining the rank of your pages for specific keywords, depending on the rules and methods used by the search agent.

The purpose of a robots.txt file is to convey important information to visiting SEO robots or crawlers about how they should proceed in indexing a website. The main purpose of the file is to keep the lesser pages from being indexed to the more pertinent pages are. Another important function is to communicate instructions to specific robots on how to proceed while indexing the website. This insures that the most important pages are indexed, which will hopefully increase page rankings.