Finding an user-friendly yet powerful email marketing software in today’s competitive online business market can be tough, and iContact lives up to the challenge. iContact has taken great pride in establishing itself as one of the best email marketing services available on the Web as it offers its clients superb campaign creation as well as a fantastic ability to report data and an online community where their clients can discuss topics that are important to them.
iContact’s three simple steps allow the user to manage their campaign without much difficulty. Some of the strongest features of iContact include the ability to create surveys and autoresponders, which, if you’ve never used these before, allow your clients and customers to feel as though they are important to you and your business, which they should. While iContact is one of the best email marketing tools available today, there are some features that would make it even better.
iContact uses ‘whitelisting’, which basically allows emails from specific addresses or domains to get past a filtering system. This eliminates the possibility of having an email campaign relegated to the spam mail folder of your targeted recipients. When you pay for contacts, the last thing you want is to have them blocked for your campaign.
Being able to create surveys is a great way to get feedback from your clients and potential customer base and it offers them a sense of empowerment, the feeling that you care about their opinions. iContacts ability to create and manage surveys is a strong benefit to any email campaign.
Their SpamCheck functionality scans the emails that you create to determine what rating certain filters will give it and whether it is likely to reach the inbox of the recipient. Using this SpamCheck feature will minimize the chances that your hard work in writing and designing your email campaigns will go unnoticed.
iContact offers wonderful assistance through video tutorials and a host of other help menu options that will get your email campaign created and functioning as quickly and efficiently as possible.
The reporting features of iContact can do the job, but it would be more advantageous to be integrated with Google Analytics to assist in the monitoring and tracking of the success or your email campaign. Reporting matrices, unfortunately, are not one of the major concerns for many email marketing campaigns, though their benefit to the long-term success can boost business overall.
iContact is one of the best email marketing services today and with the host of options and features at your fingertips, you can more readily target specific audiences and potential customers. If you plan on using surveys and autoresponders in your email marketing, then iContact is definitely one of the best choices available.